Some people would rather jump over a cliff than make cold calls!

Our company is no different. Two years ago we began using a telemarketing firm. They were setting 3-4 appointments a week and we were closing 40% of their leads. We worked with them and coordinated programs with our clients.

Due to the drop in the economy this past fall the closure rate dropped off dramatically. This has not deterred us. Hopefully with the economy bottoming out we are now making plans to move ahead with a more targeted approach and employing email addresses of key decision makers.

Successful telemarketing campaigns are carefully researched, well-thought-out, focused on details, and is executed with precision. Planning a telemarketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of a script.

First, we define your product or service. Give us a description of your product or service and its features and benefits in detail. Focus on how it differs from the competition. Concentrate on key features of your offerings, including pricing and service. This will help us create a training package with a script that is bound for success.

Second, look at the geographical market into which you hope to introduce your product or service. Let that be your driving force.

Third, communicate with regularly to keep us informed of the results of the campaign. Provide imports and feedback regarding leads and appointments. If progress is not as quick as expected, alter the approach, or refine the target market. 

• Develop a plan
• Draft a script
• Design email follow-ups
• Select  a List   We have the latest 2009 D&B businesses in NJ  70,0000
• Set up on-line reporting

| BACK |