Google wants websites to be mobile-friendly,
and plans to punish those that aren’t.
Beginning April 15th – Google Will Punish You If You Don’t Have A Mobile-Friendly Website, according to WP Learning Center
Google is clear, saying “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What Google is Looking At:
Some websites use separate URLs to serve desktop and smartphone users. A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website.
Some sites serve content to desktop users accessing a URL but show an error page to smartphone users. There are many scenarios where smartphone-only errors are seen.
Although we covered only two types of mistakes here, it’s important for webmasters to focus on avoiding all of the common smartphone website misconfigurations.
Businesses that don’t optimize for handheld devices like smartphones and tablets, by offering a properly configured mobile responsive site, will be negatively affected in their placement of search results, and could ultimately affect their bottom lines.
The search-results incentive is a powerful one, especially as mobile search increases.
Google’s effort to punish you if you don’t have a mobile friendly website is also a clear emphasis on page-load speeds, which, I guess, is understandable.