Our Interactive Process – Web Design, Search Engines, and Social Media Procedures

Initial Meeting
It is critical at initial meetings that many elements of the process are discussed. We want to know your market, demographics and the area your sell or service in. It’s important to us who your competition is and how do they present themselves on the Internet. Your thoughts on how you want to present your company, in terms of, colors, logos etc. How you position yourself in the market place.
It is very important. Before you have the web site designed and placed on-line and a realistic cost of design and payment terms is discussed beforehand.

Click here to view a diagram of our design procedures for your web site!
Discuss the following:

  • Web design – likes, dislikes and your objectives in regard for return on investment
  • Design process – time element and viewing web site during development
  • Blogging and testimonials – An important issue in terms of search procedures
  • E-mail blasts – powerful tool to stay in touch with your customers or clients
  • Using social media – Face Book, Link-In and twitter
  • Hosting – is this a new web site
  • How important to be seen on mobile
  • Realistic rankings on Search Engines
  • Understanding of keywords and how it effects your sites rankings
  • The use of Google Ad Words – How it works and what does it cost
  • Timeline with benchmarks
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Hosting
In most cases a client has a domain name. If a new one is needed we can research names and set you up with a new domain name. You own the domain name. Many horror cases where a third party gets involve and down the line disputes evolve.
You will pay the hosting company (GO DADDY for example) directly. Usually it is a onetime one year charge.

Mobile Display Screens
Will my web site display on different mobile devices? Yes, all our web sites, usually designed in WordPress will dynamically adjust to the device they are being viewed on.

  • All mobile devices
  • Laptops
  • Full monitors

Another feature is management content. You will be able to make most changes, in terms of photos and copy on your new web site.

Blogging
This could be a critical element to get traffic to your web site. The key is to produce/write insightful content that really fills a need that isn’t already addressed. This is Very helpful getting top page rankings on major search engines.

Testimonials
We like testimonials to be on the first page. Very powerful for first time viewers

Search Engines

Probably the most critical of the interactive process, but in many cases taken very lightly. What good are a well-designed web site and your company can’t be found on the search engines?

After 20 years, we understand the process and can put you in a position to generate rankings on
the leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results.
Just like your web site, you need a SEO (Search engine strategy). We can implement a strategy and follow-up process. We understand how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. We optimize your website edit its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. We are very experienced in writing content that includes frequently searched keyword phrases; so as to be relevant to a wide variety of search queries will tend to increase traffic.
Updating content so as to keep search engines crawling back frequently can give additional weight to your site. This is a key factor to reaching higher rankings.

Pay for Click (PPC)
Google Ad Words, for example – requires research on pinpointing best keywords that fit your product or services. This requires a complete discussion on the mechanics and cost procedures of PPC.

Re-marketing
This basically sticking a cookie on your web site’s browser whenever they come to your web site. Then they leave and go on CNN, New York Times and other web sites or whenever ads start popping up for your web site to get the user back. This is great for those users you didn’t close deal on first pass.

Social Media
Becoming one of the more powerful tools in finding new customers. We can develop a complete strategy using Face Book, Link-In or Twitter.
Designs To Fit All Sizes