Outdoor Billboards – still an innovated media
In a time when traditional media is often ignored or tuned out, smart business people have the opportunity to benefit from the results-driven advertising billboards can offer.
The billboard ads that line Monmouth and Ocean county highways and populate the city landscape offer a glimpse into our national psyche.
Billboards are our latter-day town criers that announce what’s hot and what’s not; they define the trends, anoint the celebrities and create the buzz.
Brands are built on our roadways, where your audience is receptive to the high-impact advertising billboards offer.
Billboard signs quench our thirsts, cure our aches and pains and help us decide what to eat, all while fashioning brands into household names. At times, they act as guides, directing us to hotels, eateries and amusements.
Billboard ads help us find businesses and help businesses find us. Offering a reflection of our time, place and mood, billboard advertisements are Out-of-Home’s great communicators.
What is Outdoor Advertising?
Outdoor or out-of-home advertising refers to any advertising that appears outside the home and includes: billboards, transit (bus) shelters, bus ads, rail ads, etc.
Who uses out-of-home advertising?
More than 70 percent of outdoor ads promote local businesses – and that number is even higher in non-urban areas. National categories like entertainment, media, fashion, travel and packaged goods are heavy users too.
Why is outdoor advertising effective?
Three (3) of the major benefits of out-of-home are:
- Brand presence. Outdoor ads reach a large pocket of consumers 24/7 over 4 week periods, offering multiple opportunities to establish your name in the market and connect with consumers.
- Proximity. Outdoor ads have the ability to cover business trading zones to direct traffic to your location and increase sales.
- Responsive targeting. We can pinpoint your desired audience and customize your buy by individual board locations.
What is a “directional” ad?
A directional ad is one that advises consumers of their proximity to your business. These ads can include phrases like “right off exit 16,” or “make a left on Elm Street.” Directional messages are used heavily by motel, restaurant, and retail advertisers and are especially useful for local businesses that may be a bit “off the beaten path.”
How do outdoor ads compare to other local options like radio or newspaper?
There are a few key benefits that outdoor advertisements provide compared to other local media:
- Media choice irrelevant. Outdoor impacts consumers as they move about their daily lives. Their media choices (what they read, watch, listen to, or subscribe to) are irrelevant – out-of-home captures their attention regardless!
- Less clutter. Outdoor ads are stand alone and allow your message to break through the clutter of a newspaper page or radio segment.
- Lower entry cost. Outdoor delivers more eyeballs for less money than any other media form.
- 24/7 presence. Outdoor is there all the time while other media “flight” in and out.
- Creative. Through our out-of-home expertise, Ignite Studios, we can provide ad agency quality and full color options at no additional cost.
Do Outdoor ads work?
We urge you to look at our client testimonial section that includes testimonials from advertisers in virtually every category who have found success using outdoor ads.
How do I select an out-of-home advertising program that would work for my business?
We have hundreds of account specialists, marketing, research and creative staff that can walk you through the entire process. We listen to your needs and your objectives and can tailor a program unique and specific to your goals.
How much does it cost?
We work with budgets of all sizes and billboard advertising rates vary greatly depending on location, number of units and length of program. Many of our large local and regional advertisers started as a single billboard client and have grown from there. We provide the same service and tools to a local advertiser as we do to a large national account.