The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website will involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to your site. This is a key factor to reaching higher rankings. Facts

  • It costs money to support your web site with SEO
  • It takes time to get your rankings up on the first page (3-4 months)
  • SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per campaigns, depending on the site your goals.
  • SEO may generate an adequate return on investment, however, search engines are not paid for organic (free) search traffic, their algorithms change, and there are no guarantees of continued referrals with a new web site.
  • If you drop your SEO you will drop in the overall rankings on all search engines. If your business relies heavily on search engine traffic it can suffer major losses if the search engines stop sending visitors

Our recommended SEO strategy

You – (you know your business and customers)

  • Research and develop your core list of your targeted audience
  • Create the keywords that best target this audience
  • Finalize and agree on a budget

We – Our Company

  • Audit your key words in terms of click through per month
  • Set up the web site in terms of Meta tagging etc.
  • Perform a web site audit
  • Begin the process on a monthly basis
Source: Search Engine Journal