Marlboro Vet
Hit them with a coupon before they enter the web site
It was decided to introduce a coupon when one opened the site. It has paid off according to Lorraine Attardi, Marketing Director for Marlboro.
“Initially they come into the hospital with the coupon and spend much more for our other .”
New web site benefits
- New and bolder image
- Full screen
- Updated all applications
- On-line application services
