A well designed web site means nothing unless your prospects can find you on the major search engines.
Search Engine Optimization is as or more critical than the design of your web site. I’ve been amazed over the past twenty years how many companies pay little to attention to financially supporting their interactive marketing with a strong SEO (Search Engine Optimization) program. With the analytical tools available the individual in charge of the web site take scant notice of the resources available to them. This is especially true with small companies (50 employees and less).
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
75% of users never scroll past the first page of search results. Marketing-Charts reports that over 39% of customers come from search
Research and develop your core list of your targeted audience Create the keywords that best target this audience Finalize and agree on a budget
Audit your key words in terms of click through per month Set up the web site in terms of Meta tagging etc.
Perform a web site audit
Begin the process on a monthly basis
Source: Search Engine Journal
Ad words are the fastest way to have your web address listed in top placement on the Google Search Engine. No budget is too big or small to attract new visitors to your website. We manage thousands of ad dollars a month in paid online advertising.
“I want to be on page one immediately … I don’t want to wait three months or more” – We will build you a strong digital marketing campaign that’s focused on high acquisition, and conversion rates.
Measurable, accountable, flexible – Pay for click shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
Insights around the clock – You can see how your ads are doing at any time by logging in to your account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.
Stop, start, pause, test – You can tweak your ads, try new search terms, pause your campaign and re-start whenever you